How The Man Company got 100k+ gaming sessions, increased conversions & 80% increase in AOV alongside generating 30k+ leads!
Birthday Engagement + Lead Generation
Shopify Plus, Contlo
Games were an integral part of our Birthday gala & everyone loved it. They made our site & App more lively with 7 games. Engagebud team was professional & we couldn't be more happy with them!
About: The Man Company
The Man Company focuses on Premium Grooming Essential for Men. Started in 2015, they offer a head to toe range of Men’s essentials - from hair gels, shampoos, face washes, beard oils, beard washes, soap bars, body washes, shave gels to fragrances, etc
1st September marks The Man Company’s 7th Birthday & they planned a massive carnival party!
1. Engagement / Birthday Fun
Instead of distributing coupons straight away in their sale, they wanted their customers to earn it alongside having fun!
They wanted to Gamify the whole experience & make their customers sticky!
2. Lead Generation
Also, they expected huge traffic from Ads + Influencer Marketing which they wanted to capitalise on by capturing their Email + Phone.
Their earlier popup had 3% lead ratio (3 people giving lead out of every 100 people).
With Gamification, they wanted to increase this number.
👉 Total Game Sessions: 184,261
👉 Leads Captured: 30,000+ in 7 days
👉 Lead Ratio: 11% (214% increase than popups)
👉 Average Gaming Sessions Per User : ~ 6.5 (Approx.)
The Man Company uses Contlo as their CRM tool for sending out mails when someone completes a game and a reminder mail 30 minutes before the reward is expired.
It's the Complete Customer journey with end to end communication
We partner with 20+ integrations where we sync data + events - Klaviyo, Omnisend, MoEngage, WebEngage, Clevertap, Zapier, MailerLite, Yotpo, Contlo, etc (Takes less than 10 minutes to integrate to any of the tools)
Topical Campaigns: Using Games & Engagement for Upcoming Festivals, Thank God It's Friday (TGIF) campaigns, Monday Blues campaign, etc
Word of Mouth: Getting their customers to Post a story on Instagram and get rewards
Gamified Surveys: Asking their customers specific questions & redirecting them to right product(s)