How PlumGoodness Boosted AOV with Customer Choice

A Case Study on How PlumGoodness Boosted AOV with Customer Choice



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Boosting Average order Value


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I have been extremely impressed with Engagebud and their commitment to providing top-notch customer support. They have been a true partner in our success, and their expertise and guidance has been invaluable. Since partnering with Engagebud, the results have been outstanding.

Gurleen Bhasin

D2C Manager

About PlumGoodness

Plum is more than just a beauty brand; it's a movement to make a positive impact on the world. All of their products are 100% vegan and cruelty-free, designed to nourish your skin and respect the environment.

Challenge: Improving the Average Order Value

Plum wanted to increase AOV of their website users, but they wanted to do it in a way that would be more appealing to customers. Instead of simply giving out discounts, they wanted to give users the option to choose the offer that was most tempting to them. This unique approach proved to be highly effective, with a significant boost in conversion rates for the campaign.

Innovative Solution: Letting Customers Choose their Own Offer

Collaborating closely with the PlumGoodness team, we developed a solution that put the power of choice in the hands of customers. By offering a selection of appealing offers, we were able to increase the Average Order Value while providing a fun and interactive experience through gamification. The excitement of the game was heightened by the Urgency Feature, a time-sensitive coupon code timer that appears after the game, encouraging impulsive buying and further boosting conversion rates.

Bringing the Game to Life

To bring this idea to life, we hosted a game on Plum's website. Users could engage with the game by clicking on a banner or a "Floating Button" on the website, and by participating, they could win a discount on the offer that best suited their needs.

Outstanding Results: A Month-Long Campaign with Impressive Stats

👉 Lead Generation : 11%

👉 Avg Gaming Session per user : 2.3

👉 Orders Placed : 10,720

👉 Increase in AOV for customers who played game : 53%

👉 Conversion Rate for users who played the game : 29.2%

Key Takeaways:

  • By giving customers a choice in offers, we were able to increase the conversion rate
  • Hosting a game on their website was an effective way to engage with users and drive sales.

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