Foxtale: Boosting Conversion Rate with Gamification

Foxtale: Boosting Conversion Rate with Gamification



Use Case

Boosting Conversion Rate, AOV & Lead Generation


Shopify Plus, MoEngage

An incredibly helpful team who works with you day and night to provide the best engagement tools. Have helped increase conversion rates and AOV!


Chief of Staff

About:Β Foxtale

Foxtale is an Indian skincare brand, launched in 2021 with a mission to provide high-quality skincare products at an affordable price. With a focus on catering to all skin types, Foxtale aimed to stand out from the competition and boost their website's conversion rate.



Foxtale faced two major challenges :
To increase the conversion rate on their website, and
To differentiate themselves from their competitors. To achieve these goals, Foxtale sought to engage with their users in a unique and innovative way.



To tackle these challenges, Foxtale partnered with Engagebud to develop a gamification campaign that would increase user engagement and boost the conversion rate. The campaign was based on the use of a "Floating Button" that was hosted on Foxtale's site. The floating button was designed to be out of the user's blind spot, ensuring a seamless experience while still providing a strong call-to-action.

Engagebud Floating Button Live on Foxtale

The campaign was a huge success, with an average click-through rate (CTR) of ~11% for the whole campaign. To further increase the conversion rate, Foxtale gave users the choice to pick the best offer suited to their purchase. This approach resulted in a conversion rate of 28.9%!!



πŸ‘‰ Leads Generated : ~20,000

πŸ‘‰ Average Game Sessions per-user : 1.8

πŸ‘‰ Conversion Rate for people who played the game: 28.9%

πŸ‘‰ They went all out on their WhatsApp campaign on the leads they acquired and hit an 8+ ROAS, boosting their revenue even more.



The Foxtale gamification campaign was a resounding success, resulting in a significant increase in the website's conversion rate, capturing leads & making their website engaging!

The use of gamification as a tool for engagement was effective in differentiating Foxtale from their competitors and boosting their sales.


Like what you see?

It takes less than 30 minutes to get started!
Free 7 days trial
CTA Image