Faces Canada's AOV Glow-Up: Slaying the Game with Engaging Choices


Cosmetics and Beauty

Use Case

Engagement, Boost AOV


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I have to say that EngageBud truly blew us away with their exceptional services. Right from the beginning, their team was incredibly responsive and proactive in understanding our goals and delivering a customized solution that perfectly met our needs. What really stood out to us was their unwavering commitment to our success. The results are absolutely outstanding, and we couldn't be happier with our collaboration. Thank you, EngageBud! πŸ™ŒπŸŽ‰

Aishwarya Gaur

Performance Marketing


Faces Canada, born in 2009,an Indian cosmetics brand, slaying the game with high-quality, cruelty-free, and inclusive makeup products. Serving innovation, sustainability, and trendsetting cosmetics on a platter.

Challenge: AOV Glow-Up

Faces Canada was on a mission to boost the AOV for their website users in a way that would leave customers shook. Tossing out basic discounts, they decided to let users pick the most irresistible offer. This fierce approach had AOV soaring to new heights.


User Journey For New page


Customer Choices: The Key to Conversion

We presented the team with a unique customer flow to generate leads and boost the AOV.

Customers were presented with four tempting offers, cleverly crafted to create a decoy effect, pushing them to chase the maximum discount.
We spiced things up with an Urgency Featureβ€”a ticking coupon code timer that appeared post-game, fueling impulsive buying and catapulting conversion rates.

Ka-Ching! Unleashing the Engagement Extravaganza

We launched this game on a New Page and as an Overlay on Faces Canada's website.

Clicking the attention-grabbing banner led users to a new page, accessible via ads or social media traffic.

The alternate flow featured a side widget (CTRs ~24%), revealing the game pop-up when clicked.


User Journey for Overlay



Drum Rolls! The Moment of Glam: Campaign Results

Check out the stats for 30 days:

  • Leads Collected: ~16,000
  • Avg Gaming Session Per User: 1.6
  • AOV Increase: ~28%

Key Takeaways:

  • Showering customers with choice turned up the volume on conversion rates
  • Hosting a game on their website proved to be a sassy, effective way to engage users and boost sales.


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